Building Traffic Tributaries

The World Wide Web can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people's sites or through online connections, that are plugged into terminals that go directly into a person's home or office. In this respect, you don't have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It's these links that will bring traffic from one area of the WWW to your business website.

THE INDIVIDUAL AS A DROP OF WATER

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior

Of all the things a successful online business owner needs, traffic is at the very top of the list.

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.

You may have heard that link building is no longer effective in maximizing your website’s exposure. I’m here to tell you that is absolute BS. While backlinks are one of many different ways to signal search engines to direct people to your website, they remain one of the most important ranking components in the SEO industry.

Why?  Because backlinks are a way of measuring your authority, trust and social connectivity!  They are one of the most effective ways of notifying search engines that you have relevant content to share that people are actively looking for.

So, if you really want to boost your search engine ranking, maximize exposure and drive red-hot leads into your sales funnel, you absolutely must create a rock-solid, unbreakable backlink campaign for your website. 

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These days, a lot of people refer to link building as “content marketing”. In fact, according to a recent poll on DMOZ, over a third of respondents (36%) refer to it in this way.

THE RULES OF CONNECTING ONLINE

If we planned everything in our lives, our lives would certainly be smoother and more fruitful. Often, however, we do things by the seat of our pants and then things don't always work out. Having a plan, whether it is for your financial future, your dating life, or your Internet marketing is crucial to knowing how far away you are from your ultimate goal so as to make useful adjustments along the way. Without a plan, you are at the mercy of all sorts of market forces and left to try to establish order from chaos when things get out of hand, without knowing where to start.

Luckily, Internet marketing can be approached in a methodical way to meet your goals, whether they are to increase traffic or income from your online ventures. Typically, these are the two major goals of Internet marketers as they each tie into each other. The more traffic you receive, the more likely your bottom line increases, and the more money you can generate from your sites the more you have to increase your business and attract more traffic.

The Friend vs. a Stranger

So many marketers and online businesses spend months working on advertising campaigns in the hope of going viral. Just say the word “viral traffic” around these people and watch their eyes light up!  Do you know why? Because they understand the power of a viral marketing campaign.

It can be absolutely life-changing. One viral campaign could transform your business in a way that no other advertising platform ever could.  And once it goes viral, that one campaign will continue to send a tidal wave of traffic to your website for months, even years to come.

And here’s the truth about viral traffic – it’s not just any old traffic, it’s highly targeted, word-of-mouth traffic. There is no higher quality traffic than that.

Do you know why? Because the visitors you get have been sent there by a friend, family member or someone that the visitor knows and respects in some capacity.

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If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.

In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!

So, what exactly is a lead?

A lead is a potential buyer. And more importantly, a qualified prospect that has been proven to be interested in your products or services.  potential customer or client. A lead isn’t guaranteed to buy, but they are far more likely to because they’ve shown interest in your niche market.

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How does one go about generating qualified leads?

Why A Blog Can Generate Leads

A blog is a fantastic tool. Think of it as a tool, a tool you can use to get leads to any type of business you may have. Blogs are tools that need to be in use regularly to keep them working for you. They do not do the work for you, but they do help you to accomplish some of the hardest aspects of your job: getting leads and getting sales from them.

No matter what you may be selling or promoting, a blog is a tool to enable you to get those leads. Since there are millions of potential customers available to you online, you likely want to attract as many of them as possible to your website, where you can promote your product or service and get sales.

Websites can be difficult to manage and they often leave the customer with an impersonal feel. Here are a few problems with websites, in general: