Web Video for Business
Using Video for Higher Conversions and Traffic.
Depending on what your audio-visual sales concept is, you may or may not use the information in this chapter. But many of the best audio-visual concepts do involve video recording, even if it's just a quick product demonstration or a testimonial clip tucked into the midsection of your sales page. So even if you don't think you'll use this information with your current page, it's not a bad idea to quickly browse this information anyway. If nothing else, you may get a few good ideas for a more elaborate direct sales site in the future.
TABLE OF CONTENTS
YOUR RECORDING SETUP
THE TRUTH ABOUT EDITING
PAGE SETUP
GETTING YOUR CONTENT ONLINE
GOING LIVE!
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