The Ins and Outs of SMS Marketing

For those not familiar with SMS marketing, this type of marketing is content sent to a mobile phone. You'll see this called Short Message Service and also Short Message Server. 
 
You might sometimes see it referred to as text message marketing. The phone numbers of mobile phone users are gathered through opt-ins and other means and then a message campaign is sent out. 
 
While a business is supposed to have permission from the mobile phone user to send any content, some don't get permission first. This is why you can end up getting spam text messages you didn't sign up for on your cell phone. 
 
Here's what's included in this package:
 
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