When you create engaging PLR content, you’re going to please both your PLR buyers and their customers. The end users will love it because everyone prefers to read something entertaining and engaging (versus dry, boring content). The big benefit is that when the end users read every last word, they’re going to be satisfied with their purchase. This is a win for your PLR buyers, as they’ll get more repeat purchases and backend sales. And all of this is a win for you, because this is what’s going to keep your PLR buyers coming back to buy more from you again and again.
That’s why it’s worth your time to create content that’s highly engaging to keep readers hanging on your every word.
How do you do that? Check out these dos and don’ts…
Do Know Your Audience
Before you write a single word of content, be sure you’ve got a good handle on who will be reading it. The more you know about your audience, the easier it will be for you to create content that resonates with them.
For example, let’s suppose you know that your audience consists of moms. In that case, you create content that connects with their struggles. If you’re writing about dieting, you might say something like this: “You know how hard it is to diet when you’re cooking for the family. How many times have you ended up cooking two meals, one for you and one for everyone else?”
Do Use Simple, Friendly Language
Do you remember reading some of those dry textbooks back in high school? You could barely keep your eyes open. That’s because they were likely written using a stiff, formal tone. Big words, convoluted sentences, the whole works.
If you want to engage your audience, then come down a level. Use a friendly tone (imagine you are indeed writing to a friend), and write at a level that would be easy for someone in the 8th grade to read. This means using simple language – no “$100 words” to try to impress anyone. What actually happens is that you’ll just slow your readers down if they don’t understand what you’re trying to say.
This planner you’re reading right now is an example of how to write with a conversational tone using simple language that’s easy to read.
Do Inject Some Humor
Be sparing with humor, and be very careful about what sort of humor you use. What you find uproariously funny may not be funny to anyone else. Or, worse yet, it may be offensive. Once again, it’s helpful to know your audience so that you get a better idea of what sort of humor might appeal to them.
Don’t Create Big Blocks of Text
People who open a blog article, report or other piece of content and see big wall of text are going to click away. That’s why you’ll want to be sure to use short paragraphs and plenty of white space. Again, this planner is a good example of breaking up the text, as I use plenty of sub-headings and bulleted lists to break up the text and make it more pleasing to the eye.
Do Engage the Reader’s Curiosity
Still another way to keep people reading is to arouse their curiosity. You do this by hinting at what’s coming up in the content. You tell your readers the benefits of what you’re sharing, without spilling how they’ll get those benefits. These creates an “itch” that your readers can only “scratch” by continuing to read your content. Boom, they’re hooked!
For example: “In just moments you’ll discover my #1 trick for getting rid of aphids for good. This is so simple and so effective that you’ll kick yourself for not thinking of it sooner. But first, let me show you how to determine if you have a problem with aphids or if it’s some other pest…”
TODAY’S TASK: Your task for today is to continue creating the main membership content that your members will receive in the first month. If you’re keeping with the schedule, you need to create another 1/8 of the material to stay on track. If you can do more than 1/8 of the content today, go for it – it’s even better if you get ahead of schedule!
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