The truth of the matter is that most PLR buyers never fully realize just how powerful private label rights (PLR) content can be.
One reason for this is a lack of knowledge.
So many PLR vendors spend most of their time selling PLR rather than educating their PLR buyers on how to use the content they have.
Another reason is laziness.
PLR makes things easier for you to build an online business… but building a business is still hard work. PLR helps you shortcut the journey but you still need to go through the hard yards on your own.
The vicious PLR loop
Too many PLR buyers keep buying content and NOT using any of it. They feel happy when they buy the product and there’s a dopamine release somewhere during that process.
However, unzipping the content and using it requires effort… and many PLR buyers just can’t bring themselves to break through their mental inertia and get started.
They overcome the problem by buying even more PLR and think they’re doing something worthwhile – when all they’ve done is spend money.
And so the vicious cycle continues and their hard drives become PLR graveyards where content goes to die.
The main point of PLR
The most important point to note here is this – you must sell something in order to make money online. You MUST open up your PLR packages and use them in such a way that the content generates sales for you.
ALL PLR was created with one purpose – to fast track your journey so that you can MAKE SALES!
Any piece of PLR content you come across should be used in a way that helps to directly or indirectly get you sales.
Bought some PLR articles? – Post them on your blog with links to related products that the reader can buy.
Have a PLR eBook? – Good! Rebrand it, set up the sales page, drive traffic and make sales.
Bought a PLR checklist? – Go ahead and convert it into a PDF that you can giveaway to build your list… and have an email sequence to sell to them.
Any and all PLR you buy (which includes the source files) can be repurposed in multiple ways to generate traffic and make sales.
Traffic and sales
Your goal whenever you buy any PLR content is to think of how the content is going to make you money and/or drive you traffic.
Once you approach PLR with this mindset, you’ll keep conjuring up new ways to twist and turn your content into traffic/sales generating possibilities.
The PLR article you buy can be used on your blog to make sales or be broken down into smaller points which are then converted into images which drive traffic to a blog post – which has links to buy a related product.
The same points from that article can be used to create multiple videos that drive traffic to affiliate products or to the original blog post.
If there’s a quote in the article you like, you can even use it as template to print on mugs and t-shirts that you can sell.
There are so many ways to use the content to generate traffic and sales. You’ll be amazed at how much mileage you can get from a set of 10 PLR articles if you only knew what to do…
And it starts with you forming a plan of action for your content… and taking the necessary steps to use your PLR in accordance with your plan.
The PLR buyer who uses his/her PLR is always the one who’ll make the most money with it. Not the one who keeps buying PLR products… or who uses the content poorly.
You now have an understanding of how PLR can be used in your online business. Get started on it and let your PLR fuel your creativity. The possibilities are endless with PLR.
“The secret to creativity is knowing how to hide your sources.” – Albert Einstein
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