Some people get so scared of sharing the spotlight that they insulate themselves from greatness. You feel like sharing the stage with a competitor makes you look weak, like you’re not the only person who knows everything about the niche topic.
When you bring in experts to boost your authority in your niche, you won’t lose customers, but gain them - because it’s establishing you as a viable force in your niche – someone who is rubbing elbows with other experts.
It also shows you’re expanding your knowledge of your particular topic. But more than anything, bringing in experts from other similar niches can bring in future sales conversions.
Think of it as introducing yourself and your product to a whole different audience and bringing them into the fold. Because that other expert’s audience will be looking at your shared content, too, and that will be their first discovery of you.
There are ways to make yourself attractive to other experts and get them to want to work with you. Offer gifts. It may sound like bribery, but other marketers are always looking for informative and valuable gifts in the form of free bonuses, free advertisement of their product, mentions on social media such as Facebook and Twitter and interviews or podcasts to promote their sites.
Establish your profile on social media sites and forums. Set up pages and profiles and then post content that can be useful to other marketers in similar niches. There are free, downloadable apps that can help you with this type of venture.
Arrange online interviews. Nothing attracts an online audience like online interviews with marketers well established in the business. You both profit from the interview process because you’re reaching people you might not hear from otherwise.
Make sure you have fresh, sharable content. No one wants to partner with a dull and boring marketer whose content is out of date or poorly written. Make sure your content is informative and up to date so that others will want to share.
Offer to review their products. Marketers welcome reviews of their products and will often happily review yours in return. Only post a review of the product if you truly believe in it and like it. Otherwise, choose another product or marketer.
Follow and engage other experts. Make sure you follow other marketers who have products similar to yours on all social media sites. It takes some time and effort, but the payoff will be that these other marketers will get to know you – especially if you engage in conversations or remarks on their sites.
The payoff for fielding experts in your niche can be huge. Besides boosting your authority in a particular niche, you’ll also be reaching audiences you may never have reached without the added expertise.
In the beginning, it may be intimidating to approach another (especially well established) marketer, but as you begin to establish your own presence, you’ll find that you’re also being sought out. Make the most of every opportunity.
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