At this point, you should have a big list of potential PLR content to purchase. Now your job today is to do your due diligence so that you can select the best PLR to suit your needs. Here’s how to do it…
Request Samples
Your first step is to check that the PLR content is high-quality. If you don’t see any samples on the sales page, then be sure to request these samples directly from the vendor. Check the following:
· Is the content accurate and well-researched?
· Is the content engaging and well-written?
· Is the content evergreen?
· Will the content require minimal tweaks? *
*Note: in order to make your content unique, you will be doing some tweaking/rewriting. However, what you want to do is make sure you’re not purchasing PLR content that will require a massive overhaul just to use it. This includes poorly written content, content that obviously came from a particular person (e.g., use of the word “I” frequently), outdated content, content that’s not written in an evergreen way and so on.
Next…
Review the Package
The next step is to check the content to see if it has what you need. Ideally, you should buy a package of content from one vendor (or at least multiple pieces from one vendor), rather than multiple pieces from multiple vendors. That way, the content is written in the same “voice,” which makes tweaking it easier.
Review the package and answer these questions:
· Does the PLR package include everything you need to create the profitable package you’ve outlined?
· Does the PLR package include extras such as a sales letter and graphics?
· Does the package include enough content to create part or even the entire sales funnel? This isn’t an absolute requirement, but it is a nice bonus if you can purchase one big package and have everything you need to create multiple products.
· What format are the pieces? Look for common, easily accessible source files such as .doc.
Next…
Read the License
Your next step is to read the license carefully to determine if you’re allowed to do what you want to do with the content. Generally, PLR licenses are fairly liberal, but you always want to read and understand the licenses, so you don’t buy content that puts limitations on you.
Find out:
· If you can put your name as author (if not, you’re probably purchasing resell rights content, not PLR).
· If there is a certain percentage of the content you need to change.
· If you can bundle the content.
· If you can sell OR giveaway the content.
· How many other licenses are being sold.
…And anything else that’s relevant to the way you want to use the content.
Research the Vendor
Your last step is to research the vendor to be sure they have a good reputation for producing high-quality content. This step is very important, because a shady vendor can have all the other pieces in place (such as high-quality content), but they may have stolen the content from someone else. If you use it, you could get in legal trouble.
As such, be sure to run a Google search for the vendor’s name, business name and other identifying information. Avoid any vendor with any red flags, such as a pattern of customer complaints, problems with partners (such as affiliates), slow or no refunds to customers and similar. Stick to vendors with long, established track records for producing top shelf content.
TODAY’S TASK: Your task today is to do your due diligence on all the content you uncovered yesterday. Once you’ve completed these steps, then select the content that’s high quality, comes from a reputable vendor, and includes everything you need to create your package.
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