You’ve decided what sort of content you’re going to send to your members each month. You’ve decided what sort of backend offers to promote within this content. Now today we’re going to talk about how to outline and research the first months’ worth of content.
The first thing you need to decide is which piece of content you’ll deliver in the first month and every month thereafter. Your best bet is to deliver one of your BEST pieces of content in the very first month. You want to make sure you impress your members right away, which will help keep them active, paying members.
For example, if you know that one of your reports will include information that’s rarely shared elsewhere, then you’ll want to deliver this PLR report to your members first. It will make your members look good to their customers, which your members will appreciate.
Once you know what piece of content you’d like to deliver first, then that’s the one you should start outlining first (and it’s the piece you’ll be creating this month).
To that end, the second thing you need to take into consideration is how to outline each individual piece of content. Here are two of the most popular options:
· Chronological. This is your typical step-by-step format, and much of your “how to” content will fit this model.
For example, if you have a PLR report teaching people how to write a sales letter, then Step 1 would be to profile the target market, Step 2 would be to list all the benefits and features of the offer, Step 3 would be to create a headline…and so on.
· Complexity. If your content doesn’t naturally fit into a step-by-step format, then you may arrange it from least complex to most complex information. This refers to content that takes the longest to learn and/or the longest to implement in order to start getting results.
For example, when it comes to training a dog, teaching “sit” is fairly easy and should be near the front of a training report. On the other hand, teaching your dog a long down/stay is more complex, so that would be later in the report.
Once you decide how to arrange your information, then you’ll need to fill in your outline. To do this, you’ll start by brainstorming all the information you already know about the topic that you’d like to include. Be sure to brainstorm steps, tips, and examples.
The second step is to do some research to discover what else to include in your content. In other words, research what type of information people in the niche are selling and writing about. What’s in demand? What do people like about the existing solutions? What topics do they want to know more about? Once you find out which topics and subtopics are included in similar products, then you’ll know what to include in your product too. See tomorrow’s lesson for more details.
TODAY’S TASK: Your job today is to decide which piece of content you’ll create first, and then outline this piece of content. Research as needed to fill in your outline. Be sure your outline is as thorough as possible. The more detailed your outline, the easier it will be for you to create your content.
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