One of the keys to selling profitable PLR is to insert backend offers into the content. Now, as I’ve mentioned before… yes, your PLR buyers may certainly edit out any offers you insert into the content. However, you can make this less likely by following a few simple tips.
Read on…
Promote High-Quality Offers Only
Here’s one of those things that should go without saying, but here we go: be sure you ONLY insert high-quality offers into your content. Generally, these should be your own offers (your best products). If they’re not your own offers, then be sure to recommend products and services that you use and trust. For example, if you’re going to recommend an autoresponder, then recommend the one you use.
Make It Easy to Insert Affiliate Links
Some people may buy your PLR content for the express purpose of using it to promote a very specific offer (possibly even their own offer). These folks won’t keep your offers no matter what, and that’s fine.
However, another part of your audience will buy your content and not yet have a plan for exactly what they intend to do with it. They don’t have their own offers lined up. As such, they’re open to any offers you insert. And if you make it really easy for them to quickly swap out a direct link to your product for their affiliate link, they’ll do it.
Here’s the key: you can actually advertise your content as having a profitable backend already built in. That way, people who don’t have a plan for how to monetize the content will be eager to buy your PLR content, because it’s less work for them. They don’t have to hunt down offers and create calls to action. All they have to do is insert their affiliate link. (Just be sure you provide clear, simple instructions letting them know how to get their affiliate link.)
Be Creative With Recommendations
Don’t ever stuff your content with promos, as that lowers the value of the content. However, you can be creative with your recommendations by promoting offers in different ways.
For example, let’s suppose you’re selling PLR ebooks in your membership site. Here are different ways to promote offers:
· Do a direct promo. Here you might insert an ad at the beginning or end of the content, such as a “Featured Product” advertisement.
· Embed an offer. Here’s where you soft-sell an offer by mentioning it within the content. E.G., “You’ll need a reliable autoresponder to set up your mailing list. Here’s what I use…”
· Create a “Recommended Resources” list. Typically, this appears at the end of an ebook or report. You can list all sorts of resources that your audience is likely to use, including your own offers.
And finally…
Use a Strong Call to Action
No matter what you’re selling, be sure to insert a strong call to action. This is where you specifically tell the reader what to do next, such as to click on a link and purchase a product. Your call to action will be even more effective if you give readers a good reason to take action now.
E.G., “Click here to get your copy of this cookbook with recipes your whole family will love. And do it now, because these recipes are so simple you could be making them the next time you cook dinner!”
TODAY’S TASK: Your task today is to continue creating your main content for the first month of your membership site. If you’ve fallen behind, set aside extra writing time so that you can catch up and get back on schedule.
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