You’ve got your niche and topic. Now you need to decide what sort of membership model you’ll use to sell your PLR content. Here are the three main models we’ll be looking at:
· The Monthly Membership Site
· The Fixed-Term Membership Site
· The Vault Membership Site
Let’s take a closer look…
The Monthly Membership Site
This is an ongoing membership with no defined end. Every month your customers pay their membership fee, and every month you provide them with fresh PLR content.
The Fixed-Term Membership Site
This is a PLR membership that only goes for a set of amount of time, such as six months, twelve months or more. When the fixed-term ends, your customers don’t need to pay any more fees, and you don’t need to offer any more content. This type of site is easy to run with an autoresponder – once it’s all set up, the autoresponder takes care of everything.
NOTE: This model tends to have a higher retention rate than a monthly membership site, simply because members can see an end in sight. Most people don’t like to quit something early, so members tend to stick around until the end.
Next…
The Vault Membership Site
This is a type of membership site where you put all your materials into the site at once, and your members need only pay one large fee in order to gain access to these materials.
e.g., create PLR content indefinitely? Sell it for a fixed term? Sell access to a vault of PLR content?
Which membership model should you choose? Ask yourself these questions:
· How much material do you expect to be able to create? If you have an almost unlimited amount, then a monthly membership is a good option. A fixed-term is a good option if you have a limited amount (e.g., such as 12 pieces). A vault-style site works no matter how much you have, but generally is geared for a lot of content.
· What is your backend income plan? A monthly site and a fixed-term site give you monthly opportunities to promote new offers when you deliver new content.
· How passionate are you about the topic? It’s best to pick topics that rev your engine, so you stay enthused about the work. However, if you’re only moderately passionate, then a fixed-term site or vault site are good options, because you’ll do the work once and be done with it.
· What is your plan for member retention? Take note that fixed-term sites tend to naturally have lower churn rates.
· What are your customers used to? In other words, what are your competitors doing?
· How much money do you want to make from your site? For this, you’ll need to crunch numbers based on number of members and both your frontend income (monthly fees) and income from backend offers.
· How much time do you have to devote to your site each month? Again, the vault site and fixed-term site are “set it and forget it” sites – once the content is done, you don’t have to worry about content any longer.
· What other factors influence your decision? Brainstorm to decide which model is a good fit for you.
If you take the time to really think through the answers to these questions, then it will become clear to you which model is a good fit.
Now it’s your turn…
TODAY’S TASK: Your task is to pick the membership model that best suits your needs. If you’re not sure, then do a fixed-term membership site. This lets you create a profitable membership site with plenty of opportunities for backend income, yet you won’t be strapped to your computer indefinitely running your site (as you would for a monthly membership site).
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