Yesterday we talked about what to promote on the backend of your PLR membership site, which will likely consist mainly of additional PLR material, but it may include training, tools, services and coaching. As mentioned, you’ll need to do some testing to see what your audience desires.
Once you know what you’re promoting, then you need to decide WHERE to promote these offers. And that’s what we’re going to talk about in today’s lesson. Specifically, here’s a list of the places you can promote your backend offers:
On the Order Form
You can start your upselling and cross-selling right at the point of purchase. For example, let’s suppose you’re selling memberships into a weight-loss PLR membership site, where members get two new weight-loss reports every month. You can cross-sell related PLR on the order form, such as a pack of weight loss articles (AKA training lessons) and a PLR cookbook.
On the Thank You/Confirmation Page
The next place for you to promote related products is on the order-confirmation page, which is the page customers see immediately after they complete their order. This page typically includes a “thank you,” and further instructions (such as how to register an account for the membership site or sign up for the mailing list). You can also include a related offer on this page.
Inside Emails
Whether you’re running your membership using an autoresponder or a membership site script, you’ll be sending plenty of emails to your members. These emails typically announce when new content is available. You can use every email as an opportunity to promote a related offer.
Inside Training Materials
If you provide training materials for your members, then be sure to promote related offers from within these training materials.
For example, you might share a report on how to make the most of PLR content. This report can then sell additional PLR content to customers as well as additional training materials.
TIP: You can soft-sell additional PLR content inside training materials. For example, use your other PLR packages as examples. E.G., “It’s a good idea to purchase large packages of PLR content so that you can create an entire sales funnel out of the content. See an example of what I’m talking about here: [then you’d insert a link to a large package of your PLR content as an example].
Next…
Within Membership Content
The next place to sell backend offers is within the monthly membership content itself, including any bonuses. The difference here is that the end users (your customer’s customers) may be the ones to purchase these items. For example, if you have a weight-loss report, then you’d insert backend offers related to weight loss into the PLR content.
Take note: because you’re offering editable content, your PLR license holders are likely to edit your promos. That’s why you’ll want to sell your own offers, and then make it really easy for license holders to insert their affiliate links. Some will put an entirely different offer in, but many will leave your offer intact and give you the opportunity for passive income.
Inside the Membership Site
If you have an actual membership site (versus running your site using an autoresponder), then be sure to promote offers within it. You may promote:
· Inside the welcome letter or video.
· In a featured place, such as the page users see when they log in.
· In a “Recommended Resources” section of your site.
· Inside any private groups or forums in the site.
Now it’s your turn…
TODAY’S TASK: Yesterday you decided what to sell on the backend. Today your job is to plan out exactly where you’ll promote these offers.
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