Private label rights (PLR) content is created in a way so most PLR buyers can take the content and use it as their own. Because of this, the writing for most types of PLR tends to be flavorless and generic.
Very often, the content reads like it was written by a robot devoid of emotions. While the information may contain relevant facts backed by solid research, it just doesn’t have a ‘voice’.
This is a limitation because people get on the internet for entertainment. Even those who are looking for information want to be entertained to some extent. That’s just how it is.
Below you’ll find 3 ways you can make your content more engaging. These 3 methods are just the tip of the iceberg and don’t even cover the part about rewriting and adding flavor to your content.
Nevertheless, just by using the tips below, you’ll be able to make your PLR content more engaging and interesting.
1. Images
Like they say, ‘A picture says a thousand words’. Let’s assume you post a 500-word article on your blog. If it’s all just one big block of text, the reader is going to be intimidated.
It’s almost as if they’re reading an encyclopedia. While your content may be on point and exactly what they need, it doesn’t look appetizing.
Sprinkling pictures throughout your text will help to prevent monotony. The readability of your post will increase too because they help to break up the text into smaller blocks of content.
You can find free images to use on sites like Pixabay or Pexels. If you want better quality images, there are several sites such as Depositphotos.com or Shutterstock.com which have tons of royalty free images to suit a variety of niches.
Use attention-grabbing images in your content. It doesn’t matter if it’s a gif or a meme or a photo. As long as it’s attractive and piques the reader’s curiosity, and keeps them on the page, you’d have achieved your goal.
2. Videos
We live in an age where taking the path of least resistance is the norm. We want our content delivered fast with minimum effort. In this case, many people prefer watching videos to reading.
Reading requires effort. Watching a video is easier because it’s a more passive activity.
If you’re using a PLR article as a blog post, you may also wish to summarize the main points of that article and convert it into a video using Vidnami or Camtasia.
Upload the video to YouTube and embed it on your blog post. Now, those who do not wish to read the entire article can just watch the video and easily digest the content.
That said, a shortcut here would be to just find someone else’s video on YouTube (which is related to the content you’ve posted) and embed their video. It’s perfectly legal.
As long as the content is relevant, it will appeal to the visitors on your page.
Ideally, you should create your own videos, but if you’re strapped for time or find videos that look better than any you could create, you might as well leverage these videos in your marketing.
3. Infographics
Infographics have seen skyrocketing popularity over the past decade. As society gets more impatient, people in general want information delivered to them in a quick and easy manner.
They don’t have time for specifics and detail. They want the information fast and they want it now.
Infographics serve this purpose well, and you should be using them to make your PLR more engaging. Take your PLR content and summarize the key points so that the reader gets the gist of the article just by seeing the points in the infographic.
You’ll then either need to create the infographic yourself or hire a freelancer on Fiverr or Upwork to do one for you. There are many skilled infographics designers who will do an infographic for five dollars.
So, you can save yourself time and effort by hiring someone who is excellent at what they do.
Embed the infographic towards the end of your blog post. When visitors scroll down, they have a quick summary of the entire post in an infographic. Remember to brand the infographic with your website name, logo, etc.
Just in case the reader saves your infographic, your branding will remind them of where they got it from and they can always find you again in future.
Do use these 3 methods to spice up your PLR content. Always remember that people come online for entertainment and infotainment. They’re click happy and will disappear from your site if the content is not engaging and useful.
“Good content is not storytelling. It's telling your story well.” - Ann Handley
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