Facebook and Twitter are two of the fastest-growing and most popular social networks on the internet. Facebook alone has over 800 million daily active users, and 1.3 billion monthly active users at the time of this writing. That is a huge potential audience for any number of things that you can use to earn some extra money online.
Twitter also has over half a billion users, again a huge potential audience.
Now, obviously you're not going to be able to reach all those people, nor would you want to. But whatever subject you choose to pursue, chances are there are lots of people on both networks that will be interested in the topic.
People who are active on these sites are really active. They log in daily (as mentioned above, over 800 million users log in at least once daily), often multiple times per day. That means you can create a very engaged audience, who you are able to reach virtually every day.
These websites are simply the medium to reach people, however. Don't get caught in the trap of thinking there's some magic bullet that will let you make money just by being there. It's all about building relationships with real people and offering them something that's going to be of value to them.
And don't worry if you're just getting started and don't have a lot of technical skills. There's really very few skills required, even less so than building a website of your own.
Let's get started…
Facebook Pages
A Facebook Page is probably the most effective way to earn an income with Facebook. Facebook Pages can be focused on a number of different things:
You can choose the type of page based on what your topic is going to be about, but for the purposes of the strategy we're going to cover in this report the best choice is Brand or Product.
What we're going to do is set up a Facebook Page that's based on a specific brand or a general category of products. On that page, we're going to promote products as an affiliate as well as post other things that will be of interest to the people who become "fans" of the page. Ideally, you’ll focus mostly on getting people to sign up for your email list. From there, you can build relationships with them and market to them.
You can sign up as an affiliate with literally thousands of companies. Once you sign up you get a special link that is coded for your account. Whenever someone clicks through on that link and winds up buying the product or service, the sale is credited to you and you earn a commission for the referral.
This commission can range anywhere from a few cents to hundreds of dollars, depending on the market and the product(s) that you're promoting.
For the strategy that we're outlining here, we're going to use Amazon.com to find products to promote.
You can get more information and sign up for the Amazon Associate Program here:
https://affiliate-program.amazon.com
That link will take you to the US Amazon site. If you're in another country and want to promote your local Amazon site instead (Amazon.ca or Amazon.co.uk for example) they normally have a link to the Associates Program towards the bottom of the home page.
The reason we're going to focus on Amazon in this guide is because they sell many thousands of products in all kinds of different categories, so you have a huge catalog to choose from. Please make sure you read Amazon’s rules and regulations when it comes to where you post your affiliate links. As a general rule, they prefer that you keep your affiliate links on your own web properties. That’s why it’s such a good idea to focus on building your list and marketing to them on your website rather than placing your links directly on your Facebook page.
Just keep in mind that there are many other companies that offer affiliate programs, so you're not limited to Amazon. As you get more experience, or if you already have another alternative in mind, these strategies will work equally well for other vendors.
Choosing Your Niche
Once you've signed up for an Amazon affiliate account, the next step is decide on what types of products you want to promote to your fans and those who go on to join your list. If you already have a topic in mind, you can narrow down your search right away.
But if you're not sure which of Amazon's departments you want to start in, there are a couple of resources that can help you decide.
The first is Amazon's best sellers page:
http://www.amazon.com/Best-Sellers/zgbs
This page shows you the top 100 sellers in each of the categories on Amazon's site.
Amazon also gives you several other lists on this page:
Hot New Releases
Movers & Shakers
Top Rated
Most Wished For
Gift Ideas
You can select the different sections by clicking on the tabs at the top of the page. The Hot New Releases list is particularly useful once you have your Facebook Page up and running, because it will give you a handy list of things that you can post about when they're new and interest is high.
The second place that you can to get ideas for products and brands to promote used to be eBay Pulse, but eBay discontinued that page in 2012.
Since then, a great service has appeared, called WatchCount:
http://watchcount.com
WatchCount shows the most popular eBay items in real-time, as voted by eBay users. eBay continuously tracks votes (when users click "Add to Watch List") and WatchCount reports the results, revealing actual live Watch Counts (number of people watching), showing info and rankings you won't find on eBay itself.
With unique search capabilities, WatchCount offers improved tools over the former eBay Pulse pages.
Between these two resources, you shouldn't have any trouble finding ideas for things to promote.
Setting Up Your Facebook Page
Once you've got your niche picked out with some ideas for products to promote, the next step is to create a Facebook Page. Log into Facebook, and look for the "Create Page" link. Facebook keeps changing things around, it might not be in the same place when you look, but as I write this, it’s in the left sidebar towards the top.
You can read the remainder of this post or download it in PDF format here.
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