Sending people physical products and perks through the mail is one of the best ways to get people's attention. Snail mail is a dead art form. How often is it that you get things through the mail? Usually, it's just junk mail—certainly nothing fun. You don't usually get things that you really want through the mail. Wouldn’t it be great if someone surprised you with something?
You can really get the attention of your affiliates and customers if you send them things through the mail. It can really be a lot of fun and can help bring attention and respect to your business. In case you’re worried, it really doesn't have to be all that expensive. The benefits you get from sending things out this way can far outweigh the costs.
You can approach this method in a few different ways.
You can actually sell physical products to your customers—this isn’t actually the main point of this strategy, but I thought I’d mention it. Many customers want the option of having a physical book in their hands. For example, I sell a digital product on profiting with Amazon's FBA program as a seller. But many, many people choose to buy that product in physical book form from Amazon. They want to hold it in their hands – there's something different about being able to hold the book in their hands.
You can do the same. Whether you sell a book, CD, DVD, or another type of physical product, it's easier than ever these days. A service like Kunaki or Amazon's CreateSpace makes it super simple to create and sell your own product.
You can also use physical products to tease customers for an upcoming product launch. For instance, you could send a little trinket in the mail to your top customers to entice them to buy your new product. Maybe you send a little keychain or flashlight with the product’s name on it, for instance. Even something simple like that can implant the idea of buying that product in the mind of your customer.
Additionally, you can send physical products to your affiliates to entice them to promote for you. You send it out of goodwill, without any expectation in return. But it really does plant that seed and there's a much higher chance that they will promote for you.
It's the concept of reciprocity, even if they don't realize that they'll feel like they owe you. There's a story of a marketer who sent his top affiliates little remote-controlled airplanes. He went on to have an extremely successful launch with many affiliates promoting for him, simply because he sent out $20 remote-controlled airplanes. A simple gesture like that can bring a smile to people’s faces and can make a big difference.
Again, physical products don’t have to be expensive. It could be something as simple as a postcard. Postcards can get lost in the shuffle, though, so you should be aware of that. Ideally, it will be something that has little bit of bulk to it. But when it doubt, a postcard can work.
Just do some brainstorming and think of what will work best for your purpose. What you send out will depend on who you're sending it to and why. It doesn't have to be anything big or extravagant. It does have to impact the person you're sending it to, though.
Of course, depending on your purpose, you might want to make sure it's particularly meaningful. Let's say you have five affiliates who typically perform extremely well for you. You may want to send those five affiliate something very meaningful and impactful. You tend to go above and beyond for your best customers and affiliates.
As for where you can get these physical things to send out, there are lots of options. You can find many great options using Amazon Prime. That way, if you have a Prime account, you can get free shipping as well as a ton of low cost options that will work for you and your budget. You can also try Oriental Trading Post, eBay, Etsy, or your favorite local store.
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