You hand someone a business card with your URL, you send guest post readers to your URL, you send forum readers to your URL, and what do they all see? The same identical page.
That is so yesterday.
Instead, imagine this: You hand someone a business card (maybe at a conference, networking event, etc.) and the URL on your business card is actually a gateway page that says something like, “It was great to meet you in person and I enjoyed our conversation. Here is a little bit more about me and my company, and I would love to offer you my weekly newsletter for free.”
Wow. What a difference that can make. Or let's say you write a guest blog post, and the link you send them to THANKS them for reading that particular post, gives them more information on the exact same topic and also on you, and personally invites them to get a free copy of your latest ebook.
What do you think the conversion rate on that would be? I'm thinking sky-high.
Do you build websites? You know those “designed by” links you place at the bottom of the sites you build? Why not link each one to a special page that talks about the challenges that particular business faced, along with the success they've had, and how you'd like to see about accomplishing something similar for them?
Forget sending anyone and everyone to the same generic front page of your website or the same squeeze page, and start creating personal gateway pages for maximum tailor-made effect.