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CONTENT is ALL that MATTERS Online
Content is both the best sales tool in the world and the basis upon which we perceive and understand the world in which we live. But not just any content...
It has to be good content - interesting, helpful and informative content. Content that makes a difference. Above all, it must provide value. This is the type of content this site specializes in and this is what you should strive to provide your clients and customers if you want to build a successful brand and reputation.
Basically, there are four main functions of content:
You know that CONTENT is the core of any business online.
The more you have, the more successful you will be. Period.
Content gets you noticed online. It drives traffic. It builds your brand and reputation. When you get right down to it, it is all that matters on the Internet.
Regardless of what you are selling, people have to type in keywords to find it, to find what they are looking for - solutions to their problems. And those keywords have to be connected to CONTENT. Not just product descriptions, but good, solid, informative content.
Google and the other search engines don't give a whit about how great you are; they care only about how great your CONTENT is. You might have created the cure for cancer or be the next Steve Jobs, but no one is going to find you if the search engines don't do so first!
Keyword targeted content is fodder for the search engines,
but so are links back to your site.
See, the way Google sees it, if another site is willing to link back to you as a source of content, to direct their users away from their pages, you must be offering something of value.
So, the more back links you have pointing to your site, the higher search engines will rank you in their results, the more traffic you will get, the more money you will make.
And, of course, YOUR CONTENT, sprinkled around to all the popular Social Media and blogs, is the source of these links. The problem is, most folks just don't have enough good content to do the job right.
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For example, below is a simplified breakdown of all the types of content you would need to have on hand to run a successful home business online. A lot of folks never think about this, but if you don't think about this ahead of time, you are just going to be spinning your wheels and getting nowhere.
As you can see from the sales funnel above, the more content you have, the more you can grow your business. But even if you have more modest goals online, you need to keep feeding the search engines and social media text and images that will keep you from fading away into the internet dust heap.
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True, email will keep you in touch with those who have already found you. BUT, if your messages grow stale or if most get deleted without being read, getting the results you want without a steady supply of informative and engaging content and is going to be rough going.
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Your Content Needs Depend On YOU
and What Your Goals and Objectives Are
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Consider the following questions:
Think about Your answers to the questions above. Regardless of where you are on the #1 to #7 list...
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This site is tailor made to meet your exact needs.
It is designed to help you succeed at whatever you want to do, regardless of how big or small your goals.
For those of you who are new to the internet, it can seem a little scary - but, having been in this business for almost 20 years, I can assure you, the only way to learn is to jump in and start doing something. I can tell you, there has never been a better time to become an infopreneur.
Social media have made getting quality back links easier than it has ever been before. BUT, you will only get folks to click on those links back to your site if what you post peaks their interest. For best results, make it a habit of posting regularly (read daily, not weekly).
I'm going to let you in on a secret that will save you countless hours of time and effort. Make sure your site has blog with a social media posting app that includes all or most of the sites listed on the right. Post your blog entry and then click on each icon to send it out to all the social media. This way you're killing six birds with one stone. You're sharing content, helping others, building your reputation and adding links back to your site - all in a matter of minutes!
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Content Is The Greatest Commodity In The World...
Because everyone needs information,
and that demand will never lessen or run out.
Words and images are at the very core of what we call civilization; they separate us from animals. They form the basis of our First Amendment Rights. Words and images can change lives.
There is so much about the world we live in that is fascinating, confusing and interesting. There is so much intriguing and useful information to be learned, so many questions to be answered. There is knowledge that feeds our brains and images that touch our hearts and souls.
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And YOU, can be the one to wield the amazing power of words.
You can be the one to change lives!