#writingcopy

Jun 18, 20182 min read

Your Headlines Aren't Working - Here's How To Fix Them

In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers...

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Jun 18, 20182 min read

The 'Magic' Headline Formula

Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can...

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Jun 18, 20182 min read

Long Copy vs. Short Copy

Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...

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Jun 18, 20182 min read

"I Think" or "I Feel" - Which is More Persuasive?

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...

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Jun 18, 20182 min read

How to Write a Snappy Tagline

You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...

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Jun 18, 20182 min read

5 Persuasion Powerhouses

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

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Jun 18, 20183 min read

Fill In The Blank Headlines

Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...

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Jun 18, 20183 min read

Copywriter Or Copy Listener?

Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...

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