In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers...

Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can...

Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...

You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...

Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...