#relationshipmarketing

Jun 6, 20182 min read

Traveling The World Via Customers' Couches

David Menasche loved his work as a high school English teacher. He loved his subject and was even more passionate about helping his...

Jun 6, 20183 min read

Marketing Win: Discover Your Customers' Desires BEFORE They Want Them

“Find out what people want and sell it to them” is advice you'll hear time and time again. Why? Because it generally works. After all, if...

Jun 6, 20185 min read

How To Read Your Customers Minds Better Than Houdini

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily...

Jun 6, 20184 min read

How to Get Your Visitors, Affiliates, JV Partners and Customers to LIKE You

It's almost cliché: People buy from and work with people they know, like and trust. People get to know you through your content, and they...

Jun 6, 20185 min read

How to Create Raving Fans and Zealots For Your Brand

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing...

Jun 6, 20182 min read

Are Your Customers Lying To You?

Gardeners might say they want fertilizers and pest control – but what they really want is a garden that looks amazing. Auto mechanics...

PLR