Do you think it is easier to find 1500 people to buy a lousy $10 ebook from you each month than it is to find 3 people to pay you $5000...

Have you been in business for awhile now? Are you better than when you first started at whatever it is that you do or teach? Then here's...

Here's a great idea – charge more for your product so that your customer likes it better. Sounds strange, right? It's the placebo effect...

You've created a great product and now you're putting together your sales page. You've got the attention grabbing headline, the benefit...

According to a new study less is often perceived as being more and more is often perceived as being less. Thus you can offer less, and...