David Menasche loved his work as a high school English teacher. He loved his subject and was even more passionate about helping his...

It's all about starting with the question “Why?” Why are you in business? Why do you do what you do? People don't buy what you do, they...

“Find out what people want and sell it to them” is advice you'll hear time and time again. Why? Because it generally works. After all, if...

Let's say you sell a high ticket software solution to businesses. You drive traffic to your website and then try to convince those...

There are certain bodily chemicals that, when activated by your offer, make it almost impossible for your prospect to refuse. For...

My friend Phil asks the wrong questions. The other day he wanted to go to the cellular store on a holiday. He called the store in the...

Gardeners might say they want fertilizers and pest control – but what they really want is a garden that looks amazing. Auto mechanics...