David Menasche loved his work as a high school English teacher. He loved his subject and was even more passionate about helping his...

It's all about starting with the question “Why?” Why are you in business? Why do you do what you do? People don't buy what you do, they...

“Find out what people want and sell it to them” is advice you'll hear time and time again. Why? Because it generally works. After all, if...

Let's say you sell a high ticket software solution to businesses. You drive traffic to your website and then try to convince those...

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily...

It's almost cliché: People buy from and work with people they know, like and trust. People get to know you through your content, and they...

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing...

There are certain bodily chemicals that, when activated by your offer, make it almost impossible for your prospect to refuse. For...

My friend Phil asks the wrong questions. The other day he wanted to go to the cellular store on a holiday. He called the store in the...

Gardeners might say they want fertilizers and pest control – but what they really want is a garden that looks amazing. Auto mechanics...

You've heard that adage before, haven't you? It's akin to walking over to someone, standing beside them, making them feel very...

Perhaps the most neglected and least understood page on any website is the "About Me" page, that page that introduces you, your team and...

A stern looking executive stares out at you from the page in the magazine. The body of the ad reads: “I don't know who you are.” “I don't...

Next time you sit down to write an email or sales letter selling a product, wouldn't it be great to have your prospects' very words that...