Stand For Something And Customers Will Fall For You
It's all about starting with the question “Why?” Why are you in business? Why do you do what you do? People don't buy what you do, they...
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Jun 6, 20185 min read
How To Read Your Customers Minds Better Than Houdini
Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily...
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Jun 6, 20184 min read
How to Get Your Visitors, Affiliates, JV Partners and Customers to LIKE You
It's almost cliché: People buy from and work with people they know, like and trust. People get to know you through your content, and they...
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Jun 6, 20185 min read
How to Create Raving Fans and Zealots For Your Brand
Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing...
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Jun 6, 20181 min read
Four Chemicals Your Customers Can't Refuse
There are certain bodily chemicals that, when activated by your offer, make it almost impossible for your prospect to refuse. For...
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Jun 6, 20182 min read
Focus On Those Things You Can Control
My friend Phil asks the wrong questions. The other day he wanted to go to the cellular store on a holiday. He called the store in the...
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May 28, 20182 min read
Two Ways to Enter the Conversation Already Happening In Your Prospect's Head
You've heard that adage before, haven't you? It's akin to walking over to someone, standing beside them, making them feel very...
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May 28, 20181 min read
Site Seals: Should You Use Them? And If So, Where?
Site Seals are those graphics you see on places like shopping carts that try to convey your information is safe. For example, the yellow...
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May 28, 20183 min read
8 'About Us' Page "Ah-Ha's!"
Perhaps the most neglected and least understood page on any website is the "About Me" page, that page that introduces you, your team and...
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May 28, 20183 min read
“I Don't Know You”
A stern looking executive stares out at you from the page in the magazine. The body of the ad reads: “I don't know who you are.” “I don't...
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May 28, 20181 min read
Be a Super Sleuth and Investigate Your Own Site
This is a great idea for increasing your conversions on your website – pretend to be a customer. Go get a second email address and then...
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