Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...

According to Sean D'Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about...

You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...

Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...