Your Headlines Aren't Working - Here's How To Fix Them
In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers...
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Jun 18, 20182 min read
The 'Magic' Headline Formula
Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can...
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Jun 18, 20182 min read
Long Copy vs. Short Copy
Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...
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Jun 18, 20182 min read
"I Think" or "I Feel" - Which is More Persuasive?
Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...
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Jun 18, 20184 min read
Increasing Your Conversions - 16 Factors to Split Test
Unless you're brand new to marketing, you already know that split testing can make a tremendous difference in things like squeeze page...
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Jun 18, 20182 min read
How to Write Testimonials That Flat Out Work
According to Sean D'Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about...
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Jun 18, 20182 min read
How to Write a Snappy Tagline
You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...
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Jun 18, 20182 min read
5 Persuasion Powerhouses
There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...
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Jun 18, 20183 min read
Fill In The Blank Headlines
Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...
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Jun 18, 20183 min read
Copywriter Or Copy Listener?
Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...
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May 28, 20182 min read
Two Ways to Enter the Conversation Already Happening In Your Prospect's Head
You've heard that adage before, haven't you? It's akin to walking over to someone, standing beside them, making them feel very...
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May 28, 20181 min read
Landing Pages That Blow Minds
You hand someone a business card with your URL, you send guest post readers to your URL, you send forum readers to your URL, and what do...
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May 20, 20184 min read
The Power of P.S. To Get People To Click
The P.S. in marketing originally came from direct mail promotions. Prospects would often go straight to the bottom of the sales copy to...
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