There's the explosive word of mouth we all covet as marketers. “I'll launch my product this week and by next week the entire Internet...

Do you remember the mega-hit “Friday” by Rebecca Black? It became the most viral video of 2011 and made Black a multi-millionaire. But it...

How do get you the media to come you? How do you get them to recognize you as a news source – someone they can call when they need your...

One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber,...