Understanding the Sales Funnel
If you measure success just in terms of how much traffic you get or how many subscribers you get, or even how many sales you make, you...
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Sep 25, 20187 min read
Give It All Away and Get More Back
There is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be...
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Sep 16, 201811 min read
A Parody of Time Management
Managing your energy and your time will be critical to your long term success, and personal enjoyment of your online business. Although...
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Sep 16, 20187 min read
Personalize Your Marketing
There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is...
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Sep 16, 20182 min read
Choose a Need Based Market If You Want To Succeed Online
You need to choose a market where the people within the market have needs and have a willingness to pay. I’m going to give you three...
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Sep 16, 20182 min read
Creating Credibility
One of the most important aspects of creating your online business is that of creating credibility. Your subscribers have needs that you...
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Sep 16, 20186 min read
Know What’s Going on First in Your Niche
People desperately want others to tell them what's going on and how to think. It doesn't matter which industry it is or what topic you're...
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Sep 16, 20186 min read
Online Business Building Myths
Myth #1: You can get rich quick online. We hear all the time and see sales pages all the time that claim that if you do this and you do...
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Aug 14, 20182 min read
The Perfect Reason To Raise Your Prices
Have you been in business for awhile now? Are you better than when you first started at whatever it is that you do or teach? Then here's...
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Aug 14, 20182 min read
Slow Word of Mouth Works Too - Just Be Ready
There's the explosive word of mouth we all covet as marketers. “I'll launch my product this week and by next week the entire Internet...
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Aug 14, 20181 min read
Placebo Science and The Art of Charging More for Less
Here's a great idea – charge more for your product so that your customer likes it better. Sounds strange, right? It's the placebo effect...
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Aug 14, 20182 min read
Pizza For Gym Goers? Why Not?
This is a great example of out of the box thinking. Problem: Only 15% of the population is really, truly into working out and being fit....
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Jul 29, 20182 min read
How Contempt Could Kill Your Business
It all starts with the customer from hell - you know the one: He complains about typos, gets irritated when you don't know the answer to...
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Jul 29, 20185 min read
Have You Tried Internet Marketing in Reverse?
Here's a revolutionary idea that is, frankly, long over due and not so revolutionary after all. Here's how a typical Internet business...
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May 28, 20181 min read
Tips For Finding a Great Domain Name
Do you think all the great domains are already taken? Think again - do some searching and you'll be astounded by the possibilities still...
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May 28, 20183 min read
8 'About Us' Page "Ah-Ha's!"
Perhaps the most neglected and least understood page on any website is the "About Me" page, that page that introduces you, your team and...
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May 28, 20183 min read
“I Don't Know You”
A stern looking executive stares out at you from the page in the magazine. The body of the ad reads: “I don't know who you are.” “I don't...
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May 28, 20181 min read
Be a Super Sleuth and Investigate Your Own Site
This is a great idea for increasing your conversions on your website – pretend to be a customer. Go get a second email address and then...
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May 28, 20182 min read
Are You Repelling Prospects? Good!
A hundred years ago a shop might have tried to be many things to most people. In fact, big box stores still do that today, with good...
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May 20, 20187 min read
Working The Media
How do get you the media to come you? How do you get them to recognize you as a news source – someone they can call when they need your...
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