There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is...

In one word: do it better. And over delivery does not mean just more. It means better. It means giving people more than they expect. On...

I've already mentioned that you probably do not want to be an expert just for the sake of being an expert. You want to be an expert...

If you're using double-opt-in in your list building, you know that a certain percentage who sign onto your list will never confirm their...

Do you remember the mega-hit “Friday” by Rebecca Black? It became the most viral video of 2011 and made Black a multi-millionaire. But it...

It all starts with the customer from hell - you know the one: He complains about typos, gets irritated when you don't know the answer to...

You see an ad for a new traffic gimmick that sends you thousands of visitors a day. Or maybe it's someone bragging on the forum that they...

In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers...

Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can...

Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...

Unless you're brand new to marketing, you already know that split testing can make a tremendous difference in things like squeeze page...

According to Sean D'Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about...

You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...

Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...

David Menasche loved his work as a high school English teacher. He loved his subject and was even more passionate about helping his...

It's all about starting with the question “Why?” Why are you in business? Why do you do what you do? People don't buy what you do, they...

Let's say you sell a high ticket software solution to businesses. You drive traffic to your website and then try to convince those...