In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers...

Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can...

Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't...

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact...

Unless you're brand new to marketing, you already know that split testing can make a tremendous difference in things like squeeze page...

According to Sean D'Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about...

You've got a new product or website, but you're stuck for a tagline. Should you spend a lot of time thinking up the best possibility?...

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

Awhile back we did a segment on headlines that was so popular we've decided to do another. Below you'll find 33 examples of headlines...

Terry Dean makes a great point when he talks about what makes for a great copywriter. It's not being a brilliant writer, it's being a...

You've heard that adage before, haven't you? It's akin to walking over to someone, standing beside them, making them feel very...

You hand someone a business card with your URL, you send guest post readers to your URL, you send forum readers to your URL, and what do...

A coaching student recently emailed with a problem you may have encountered yourself - your sales funnel just isn't working nearly as...

Perhaps the most neglected and least understood page on any website is the "About Me" page, that page that introduces you, your team and...

The P.S. in marketing originally came from direct mail promotions. Prospects would often go straight to the bottom of the sales copy to...

There are 5 ingredients you can and should weave into all of your marketing - 5 things that will greatly increase the influence you have...

1. Write notes. Lots of them. When you think of a good idea and write it down, you'll often think of what you want to say, points you...