In yesterday’s lesson we talked about profiling the market and defining the benefits of your offer. Now today we’re going to look at tips...

Your next task is to create a sales letter to sell your PLR content. You may do this task yourself if you have the time, skills and...

You can have the best package in your market, but you won’t make sales unless you also have a really good and compelling sales letter....

A call to action is where you tell the reader to take a specific action. This action can take various forms, including encouraging people...

Your sales letter can make or break the success of your course or other infoproduct. Ideally, you should outsource this task to a...

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One of the best, fastest, and often easiest ways to earn money is by offering an in-demand service. If you can find something others are...

Sometimes, you really have to shake things up to make more sales in online marketing. You don’t want to always do the same thing everyone...

There’s a huge difference in conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the...

People want to know more about the products they are thinking about buying. They don’t want to buy blindly, especially not in today’s day...

When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some...

We all love a good story. It seems to be something that’s just part of human nature. We find stories interesting, no matter where we hear...

Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the...

The Difference between Features and Benefits It’s extremely important to understand the difference between features and benefits when you...

There are so many different pieces that go into writing an effective piece of sales copy. You want to get it all right. You want to make...

I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really...

Before we break into a bunch of advanced techniques on how you can do the writing yourself, we first need to decide if doing your own...

Great copywriting is the cornerstone of Internet marketing. You can have the fanciest website with all the newest features and a...

Hours 8-11: Complete Writing Assignment #1, Hours 12-15: Complete Writing Assignment #2, Hours 16-19: Complete Writing Assignment #3 Now...

One of the goals with every piece of content you create is to make sure people hang on your every word. In other words, you want to make...