You aren't going to get far in business if you don't have good ideas. Good, profitable ideas are what make or break a business. That's why so many people work incredibly hard but don't see the rewards in the end. They're working way too hard on the wrong things.

That doesn't have to be your story -- not anymore. It's time for you to focus on profitable, surefire activities if you want to be thrilled with your work and profit like crazy.

Let's get one thing clear from the very start - you're in business to make money. Sure, you have goals that are co-mingled with that. You want to make a difference in the lives of others and you want to change your own life at the same time. But, to achieve your true goals, and satisfy your "why" for being in business, you need to turn a solid profit.

That's another reason so many people fail in business. They become so married to their own ideas that they can't climb their way out of the hole they've dug for themselves. They keep digging and digging without admitting that the gold just isn't there. Call it stubbornness, or call it something else, many people just don't want to admit that their first idea isn't always the best one.

It's time to operate differently - it's time to focus on the profitability of your ideas before you execute them so you can make a real difference in your market. Focusing on profit and what people are willing to pay for will change your financial life very dramatically.

In business, it's so important not to move forward with any idea until you're sure it will be profitable for you. Great ideas are those that satisfy a desperate problem or fulfill a deep desire or solve a problem. They're also ideas people have a proven track record of paying for.